Faculty & Research

Marketing

About Marketing Area

Marketing Area delivers marketing concept, theories, principles and content to PGP, PGPX , and FPM & FDP programmes. In addition, marketing area offers many management development programs and customized in-company training programs are all designed to help managers across the nation to appreciate the pivotal role that marketing plays in the success of an organization. Aside from delivering content geared towards customer orientation and customer satisfaction; marketing area at IIMA aims to develop innovative solutions to customer problems and continued improvement process on how to stay ahead of competition through customer orientation. All the marketing sessions and programs are intended to offer our students with the skills, tools, concepts, and practices that they may require to be customer-oriented business leaders, while being thoughtful and ethical.

Message from the Area Chairperson

Marketing Area delivers marketing concept, theories, principles and content to PGP, PGPX , and FPM & FDP programmes. In addition, marketing area offers many management development programs and customized in-company training programs are all designed to help managers across the nation to appreciate the pivotal role that marketing plays in the success of an organization. Aside from delivering content geared towards customer orientation and customer satisfaction; marketing area at IIMA aims to develop innovative solutions to customer problems and continued improvement process on how to stay ahead of competition through customer orientation.

Subhadip Roy
Associate Professor

Doctoral Students

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Ph.D. at IIMA

The Ph.D. Programme in Management seeks candidates with outstanding academic credentials, intellectual curiosity and discipline needed to make scholarly contribution to society. It provides a diverse set of opportunities for interdisciplinary learning and research The student becomes part of one of the eleven functional/sectoral areas and acquires the super specialized theoretical knowledge and practical aspects of the area.

List of Courses

  • Strategies for Digital Marketing and e-Business
  • Strategic Marketing
  • Sports Marketing
  • Seminar on Retail Management
  • Seminar on Brand Management
  • Pricing
  • Pricing
  • Neuroscience and Consumer Behaviour
  • Marketing Management in the World of High Technologies and Innovation
  • Market Research and Information Systems
  • Managing Luxury Business
  • Managing Customer Value Delivery
  • International Business and Foreign Market Entry in BRIC Countries
  • Customer Relationship Management
  • Customer Based Business Strategies
  • Consumer Behaviour and Technology
  • Business to Business Marketing
  • Advertising and Sales Promotion Management
  • Business to Business Marketing
  • Neuroscience and Consumer Behaviour
  • Marketing to the BOP
  • Strategic Marketing
  • Seminar on Customer Business Strategies
  • Retail Management
  • Professional Selling
  • Marketing Management in the World of High Technologies and Innovation
  • International Marketing
  • Delivering and Managing Customer Value
  • Assessing & Creating Customer Value

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